Most internet business owners wonder how they can improve their profit margins and increase sales. If you share this concern, perhaps it is time for you to weigh the options of implementing an email promoting plan. Take a few minutes to read the following article and see what steps you can take and how it could help your business.
Do not engage in the distribution of unsolicited email. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Only use email marketing to target people who have give you permission to contact them. People who you have not built a relationship with will look at your unwanted email intrusion as spam. They will question whether they know who you are and if what you are offering matters to them. It’s likely that they’ll just delete your email, which simply wasted your precious time.
Use consistency in your message. Be consistent in your emails, using the same colors, and always including the company logo. See to it that the font you’re using is readable. Soon, your readers will recognize the emails you send out and look forward to reading them. Familiarity counts even more for marketing with email campaigns than it does for other businesses.
Do not ever send emails to your customers more than one time per week. Remember that your readers probably get a lot of emails everyday. Sending emails too frequently makes it more likely that your customers will stop reading.
You usually don’t want to send emails around major holidays. Because people are not checking email as frequently around these times, your email is more likely to be ignored. There are, of course, exceptions. For example, an email about your Black Friday deals.
Test your subject line using two variations for the same email. Split your email list in half and send emails to the two groups of addresses using different subject lines. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Add a link that allows people to unsubscribe from your list. You must ensure that the link is visible, easily found and not buried beneath images or huge chunks of text. It is important that users feel like they are not committed to your emails.
Provide an incentive for customers in your emails. Give them a persuasive reason to conduct business with you. Offering coupons, discounts, sales or free shipping only available to email subscribers is a great way to keep them on your opt-in list.
Anytime you make contact with a new customer be sure to get their name. This will allow for greater personalization. Customers will feel less anonymous and the emails that you send will stand out in their inbox.
One marketing email per week should be sufficient to maintain communication with your customers. It is likely that your customers receive many marketing and other messages each day. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!
Show customers you value them by only sending useful information. Don’t constantly send customers blatant sales petitions. You can include solutions to problems that commonly come up, new ways to use your products, or special deals in each email you send out.
Marketing with email campaigns are cost-effective and make a big difference in sales, and as you can see from this article, setting one up is easy! Why aren’t you already using this marketing technique for your own business? Use these tips to improve your business and it’s sales.